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Mobile Content Venture Names Rajan Mehta as Chief Technology Officer of Dyle Mobile TV

Mobile Content Venture Names Rajan Mehta as

Chief Technology Officer of DyleTM Mobile TV

 New York, NY, September 24, 2012 – Mobile Content Venture (MCV), a joint venture consisting of 12 major broadcast groups that operates the DyleTM mobile TV service, today announced the appointment of Rajan Mehta as Chief Technology Officer (CTO), effective immediately.   Mehta will lead the technical operations for Dyle mobile TV, working with Salil Dalvi and Erik Moreno, Co-General Managers of the joint venture.

 In this position, Mehta will oversee Dyle mobile TV’s management responsibilities for content distribution, network operations and in-market signal coverage. He will also lead product design, application development, conditional access, digital rights management and consumer device deployment of Dyle. Mehta has led the technical operations for Dyle since the joint venture was created in 2010, following his contributions to the development of the ATSC-Mobile technical standard from 2006 through 2009.

 “With the consumer launch of DyleTM mobile TV, we are excited to name Rajan as CTO, as he has already established a track record of success in the initial development and execution of the Dyle technology,” said Dalvi and Moreno. “Rajan’s extensive experience in digital media and the broadcast space makes him an ideal member of the Dyle team to drive our current and future technology roadmap. We look forward to the leadership and continued insight he will bring to the team.”

 In addition to his CTO role with Dyle, Mehta will remain in his current position of Executive Director of Advanced Technology at NBCUniversal, where he provides strategic direction for NBCUniversal Television networks and broadcast stations on new media products and upcoming technology trends. In addition, he drives technology-related policy initiatives for the company and is an active participant in a number of industry standards and trade associations.

 Previously, Mehta held technology positions for NBCUniversal, NBC Sports and NBC 2008 Summer Olympics. He was part of the team that received an Emmy Award in 2008 for “Outstanding New Approaches in Sports Broadcasting,” for his work with NBC Olympics.

 About Dyle™ Mobile TV – Dyle™ Mobile TV is offering consumers a new, easy way to experience and enjoy live broadcast television on their mobile devices at home or on-the-go. Available at no additional cost through 2012, the Dyle application enables live broadcast programming – such as local and national news, as well as sports and entertainment content, utilizing the ATSC mobile DTV standard, on mobile devices featuring Dyle. With compatible devices launching in 2012, Dyle will be available in 35 US markets, potentially reaching 55 percent of the population, and will add additional network programming and hardware in the future. Dyle is operated by the Mobile Content Venture (MCV), a joint-venture of 12 major broadcast groups including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, all of which are part of the standalone entity known as Pearl, LLC, as well as Fox, ION Television and NBC.  For more information, visit www.dyle.tv.

Media Contact:

Clara Pyo

Horn Group for Mobile Content Venture

Email: clara.pyo@horngroup.com

Phone: (646) 202.9786